![]() In a series of experiments, Ariely neatly shows that neither the size of the reward nor the probability of getting caught substantially affects the likelihood of dishonest behavior. ![]() In “The (Honest) Truth About Dishonesty,” Ariely applies his experimental approach to how we “lie to everyone - especially ourselves.” The book discusses the powerful ways irrationality affects our lives, and it begins with a critique of those who think dishonesty is a result of a rational cost-benefit calculation. ![]() Recognizing this, he adopts his paradoxical mission: to design better economic and social institutions to protect us from our confident pursuit of rational economic and social institutions. Our irrationality may be very predictable, but our ability to forecast this behavior doesn’t alter the conditions that give rise to it. In his previous book, “Predictably Irrational,” Ariely exposed our false assumptions about the rationality of markets and individuals with plenty of surprising and humorous examples. As director of the Center for Advanced Hindsight, he insists on a commitment to absurdity, but there is nothing cynical about his approach to human behavior. ![]() Behavioral economist Dan Ariely is a funny guy on a mission. ![]()
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